Our AI-based marketing analytics platform empowers you to take smarter decisions on how to grow the business toward your most important goals.
Measure the true incremental impact of marketing activities on the key KPIs over time
Evaluate the efficiency of each media channel and create the optimal media mix
Plan and predict future marketing investments
With our comprehensive dashboard, you have access to insights at any moment that allows you to easily perceive and understand outputs. In addition, the predictive analytics tool will let you plan, forecast and check your marketing performance.
Track ongoing campaign performance
Plan and forecast marketing scenarios
Compare predicted plans toward actual outcome
In the past, ROI measurement was typically done using multi-touch attribution models, but this approach is becoming obsolete due to the phase-out of third-party cookies.
Fieldstream has developed an innovative AI-based data analytics platform. By combining Marketing Mix Modelling, Bayesian principles, and machine learning, our platform provides a holistic view of the impact of media and non-media channels on key KPIs, as well as the impact of other factors such as holidays, seasonality, branding effects, etc.
This empowers you to make smarter decisions about future budget allocation, ensuring a better return on investment for your business.
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