Affiliate Analysis
Affiliate Analysis
Kill-and-fill overview with deep-dive analysis built specifically for the iGaming affiliate ecosystem. Evaluates partner performance beyond last-click attribution by assessing quality, incrementality, and true contribution.
Supports optimization of commissions, partner mix, and scaling decisions.
The Result
Reduced commission leakage and an affiliate program optimized for incremental profit.
The System Behind Predictable Growth
Connect & unify data
PAM, CRM, affiliates, media, BI, and warehouse data
- Automated ingestion with no-friction connectors
Train predictive & causal generative AI models
- MMM for acquisition
- CLV and cohort modeling for retention and acquisition
- Affiliate value modeling
Optimize and allocate profitably
- Live ROI & CLV projections
- Budget allocation & forecasting
- Automated scenario + block planning
Execute faster with generative AI workflows
- Automated execution and reporting loops
- Planning and activation that optimize cross –silo execution
- Continuous efficiency gains that compound profitable growth over time
Other modules
Causal MMM Dashboard
(iGaming-Grade Incrementality)
A full causal Marketing Mix Modeling dashboard purpose-built for iGaming. Provides granular visibility into true incremental ROI, marginal ROI, saturation curves, and diminishing returns across all paid, owned, and partner channels.
Covers the full iGaming media mix including paid search, paid social, programmatic, affiliates, ASO, CRM, sponsorships, and brand spend, while accounting for seasonality, major sporting events, promotions, and regulatory constraints. Enables confident budget reallocation based on profit-driven impact, not attribution bias.
The Result
Marketing budgets are shifted toward channels and markets that drive true incremental NDCs, revenue, and profit.
Forecast & Optimization
(Scenario Planning)
Flexible and automated creation of media plans with multiple scenarios. Optimized for desired targets such as NDCs or defined budget levels, always including precise forecasts and continuous tracking of actual results.
Supports country- and product-level planning with clear visibility into expected acquisition volume, revenue impact, and payback timelines.
The Result
Predictable growth outcomes and faster in-quarter corrections when performance deviates from plan.
LTV & Cohort Intelligence
LTV analysis providing a clear view of actual player value across all marketing sources. Uses cohort analysis with weekly granularity and integrates directly with MMM outputs to identify true incremental ROI per channel.
Includes visibility into retention, monetization, churn, and payback dynamics over time.
The Result
Investment is focused on sources that deliver high-value, long-term players — not just low-cost acquisitions.
Geo Lift & Incrementality Testing
Geo-based lift and incrementality testing used for validation, experimentation, and continuous calibration of models. Designed to work across regulated markets with limited user-level tracking.
Used to test channels, affiliates, sponsorships, and strategic initiatives with statistical confidence.
The Result
Proven clarity on what actually drives incremental NDCs and revenue at market level.
AI Marketing Brain
AI-driven insights that guide analysis and recommended actions across all products. Grounded entirely in your own data, enabling accurate insights and workflow automation for marketing managers, analysts, CMOs, and finance teams.
Acts as an operational intelligence layer across performance, brand, and partnerships.
The Result
Faster decisions, aligned teams, and a single source of truth for profitable iGaming growth.
Why it matters?
Unified visibility
See acquisition, retention, affiliate and creative impact in one system — no more disconnected dashboards.
Faster decisions
Move from reporting delays to real-time, evidence-based optimization powered by predictive models.
Connected Silos
A shared decision layer connects existing silos, turning fragmented insights into coordinated action.
Predictable ROI uplift
Budget allocation decisions are tied to incremental profit, with quantified ROI per channel.
