Causal MMM Dashboard

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Causal MMM Dashboard

A full causal Marketing Mix Modeling dashboard purpose-built for iGaming. Provides granular visibility into true incremental ROI, marginal ROI, saturation curves, and diminishing returns across all paid, owned, and partner channels.

Covers the full iGaming media mix including paid search, paid social, programmatic, affiliates, ASO, CRM, sponsorships, and brand spend, while accounting for seasonality, major sporting events, promotions, and regulatory constraints. Enables confident budget reallocation based on profit-driven impact, not attribution bias.

The Result

‍Marketing budgets are shifted toward channels and markets that drive true incremental NDCs, revenue, and profit.

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The System Behind Predictable Growth

Connect & unify data

PAM, CRM, affiliates, media, BI, and warehouse data

  • Automated ingestion with no-friction connectors

Train predictive & causal generative AI models

  • MMM for acquisition
  • CLV and cohort modeling for retention and acquisition
  • Affiliate value modeling

Optimize and allocate profitably

  • Live ROI & CLV projections
  • Budget allocation & forecasting
  • Automated scenario + block planning

Execute faster with generative AI workflows

  • Automated execution and reporting loops
  • Planning and activation that optimize cross –silo execution
  • Continuous efficiency gains that compound profitable growth over time

Other modules

Forecast & Optimization

LTV & Cohort Intelligence

Affiliate Analysis

Geo Lift & Incrementality Testing

AI Marketing Brain

Forecast & Optimization

(Scenario Planning)

Flexible and automated creation of media plans with multiple scenarios. Optimized for desired targets such as NDCs or defined budget levels, always including precise forecasts and continuous tracking of actual results.

Supports country- and product-level planning with clear visibility into expected acquisition volume, revenue impact, and payback timelines.

The Result

Predictable growth outcomes and faster in-quarter corrections when performance deviates from plan.

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LTV & Cohort Intelligence

LTV analysis providing a clear view of actual player value across all marketing sources. Uses cohort analysis with weekly granularity and integrates directly with MMM outputs to identify true incremental ROI per channel.

Includes visibility into retention, monetization, churn, and payback dynamics over time.

The Result

‍Investment is focused on sources that deliver high-value, long-term players — not just low-cost acquisitions.

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Affiliate Analysis

(Kill / Fill)

Kill-and-fill overview with deep-dive analysis built specifically for the iGaming affiliate ecosystem. Evaluates partner performance beyond last-click attribution by assessing quality, incrementality, and true contribution.

Supports optimization of commissions, partner mix, and scaling decisions.

The Result‍

Reduced commission leakage and an affiliate program optimized for incremental profit.

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Geo Lift & Incrementality Testing

Geo-based lift and incrementality testing used for validation, experimentation, and continuous calibration of models. Designed to work across regulated markets with limited user-level tracking.

Used to test channels, affiliates, sponsorships, and strategic initiatives with statistical confidence.

The Result‍

Proven clarity on what actually drives incremental NDCs and revenue at market level.

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AI Marketing Brain

AI-driven insights that guide analysis and recommended actions across all products. Grounded entirely in your own data, enabling accurate insights and workflow automation for marketing managers, analysts, CMOs, and finance teams.

Acts as an operational intelligence layer across performance, brand, and partnerships.

The Result‍

Faster decisions, aligned teams, and a single source of truth for profitable iGaming growth.

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Why it matters?

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