10.12.2024
Are you a CMO or Digital CMO with some basic analytics and data knowledge? Do you want to learn more about Marketing Mix Modeling and how it can lift your sales by 25-35% by optimizing your marketing investments? Then this webinar is for you!
John Eriksson of Fieldstream hosted a webinar with Fredrik Winberg of 56K Digital, our partner agency, to discuss challenges in modern digital attribution and ad effect measurement. In this webinar, we discuss among other things:
- The difference between attribution and incrementality.
- How to measure effect of online and offline media channels, such as:
- Search
- Social
- Ad networks
- Influencers
- Podcasts
- TV
- How to visualize total effect and incremental effect of marketing.
- See what channels works for short-term sales and long-term branding.
- Branding effect on sales.
The webinar is conducted in Swedish, but all presentation material is in English. Check out the webinar recording here!
